Our custom-designed services answer key business issues to help grow your brands
Our custom-designed services answer key business issues to help grow your brands
  • Solution
  • Research Areas & Topic
  • Research Process & Methods

Integrated solutions to serve client needs

by applying best practices and harnessing our industry expertise

Quantitative Research

We support all common data collection methodologies and carry out projects using online, face-to-face and mobile surveys

Qualitative Research

Our professional approach ensures each study is conducted to the highest standard and we provide meaningful answers to your qualitative needs

Hybrid Research

We use hybrid research to provide a more detailed and comprehensive understanding of the research challenge

Syndicated Research

We regularly work with clients to customize a study for their needs and can offer customized solutions at syndicated pricing

Big Data Analysis

Large amounts of medical data have become available in various healthcare organizations. We support the big data analysis of medical records from an increasing variety of sources

Market Intelligence Analysis

Through market intelligence analysis, we help clients answer concrete questions about current and potential customers and competitors, and determine internal goals.

Covering a wide range of market research topics

including market assessment, brand positioning, communication & campaign, and more

Market Assessment & Forecast

  • Market Sizing / Patient Load
  • Market Forecasting (Market Potential)
  • Patient Journey / Treatment Flow

Communication & Campaign

  • Message Evaluation
  • Communication Channel Evaluation
  • Sales Force Effectiveness

Segmentation & Targeting

  • Target Physician / Patients / Other Stakeholders (Profile & Practice)

Brand Usage & Attitude

  • Rx Dynamic(Awareness / Rx Experience / Current Use / First Choice Drug)
  • Decision making Criteria for Rx
  • Unmet Needs

Brand Positioning

  • Awareness / Acceptance Level of New Product
  • Competitive Advantage / Limitation
  • Expected Future Changes In Class / Molecule / Brand Share
  • Optimal Target Group

Pricing & Reimbursement

  • Key Factors For Reimbursement And Its Pricing

5 Steps of successful market research process.

Research Process

Research Methods