SERVICES
Our custom-designed services answer key business issues to help grow your brands
SERVICES
Our custom-designed services answer key business issues to help grow your brands
Integrated solutions to serve client needs
by applying best practices and harnessing our industry expertise
Quantitative Research
We support all common data collection methodologies and carry out projects using online, face-to-face and mobile surveys
Qualitative Research
Our professional approach ensures each study is conducted to the highest standard and we provide meaningful answers to your qualitative needs
Hybrid Research
We use hybrid research to provide a more detailed and comprehensive understanding of the research challenge
Syndicated Research
We regularly work with clients to customize a study for their needs and can offer customized solutions at syndicated pricing
Big Data Analysis
Large amounts of medical data have become available in various healthcare organizations. We support the big data analysis of medical records from an increasing variety of sources
Market Intelligence Analysis
Through market intelligence analysis, we help clients answer concrete questions about current and potential customers and competitors, and determine internal goals.
Covering a wide range of market research topics
including market assessment, brand positioning, communication & campaign, and more
Market Assessment & Forecast
- Market Sizing / Patient Load
- Market Forecasting (Market Potential)
- Patient Journey / Treatment Flow
Communication & Campaign
- Message Evaluation
- Communication Channel Evaluation
- Sales Force Effectiveness
Segmentation & Targeting
- Target Physician / Patients / Other Stakeholders (Profile & Practice)
Brand Usage & Attitude
- Rx Dynamic(Awareness / Rx Experience / Current Use / First Choice Drug)
- Decision making Criteria for Rx
- Unmet Needs
Brand Positioning
- Awareness / Acceptance Level of New Product
- Competitive Advantage / Limitation
- Expected Future Changes In Class / Molecule / Brand Share
- Optimal Target Group
Pricing & Reimbursement
- Key Factors For Reimbursement And Its Pricing
5 Steps of successful market research process.
Research Process
Define Problem
• Determine why client need to conduct research
• Decide what kind of information client need and how client will use that information
Develop Research Plan
• Develop a hypothesis, and then determine how we will conduct research
• Once client have decided upon research method, detail research procedures and create questions
Collect Data
• Supervise and evaluate the research process to ensure we get quality data
Analyze Data
• This step includes editing, coding, or transcribing data as needed to make it readable
• Analysis should reveal whether the hypothesis was correct
Prepare Report
• Report includes the initial problem, an outline of the research, and recommendations
Research Methods
